Marketing Manager

About This Role

Drive the growth of Arreteq through strategic marketing initiatives. As our Marketing Manager, you'll develop and execute marketing campaigns that increase brand awareness and drive customer acquisition in the enterprise market. You'll work across multiple channels to position Arreteq as a leader in process intelligence. This role combines strategic planning with hands-on execution, offering opportunities to influence our go-to-market strategy and build a strong marketing foundation.

Responsibilities

• Develop and execute marketing campaigns across multiple channels
• Create compelling marketing content and messaging
• Manage marketing budget and track ROI on campaigns
• Collaborate with sales team on lead generation initiatives
• Conduct market research and competitive analysis
• Manage social media presence and digital marketing efforts
• Analyze marketing metrics and optimize performance
• Coordinate with product team on feature launches and positioning

Requirements

• 3+ years of B2B marketing experience
• Strong project management and organizational skills
• Experience with marketing automation tools
• Excellent written and verbal communication skills
• Data-driven approach to marketing decisions
• Ability to work independently and manage multiple projects

Nice to Have

• Experience marketing enterprise software or SaaS products
• Knowledge of business process management or enterprise architecture
• Experience with content marketing and SEO
• Familiarity with analytics tools and reporting
• Experience with marketing design tools